Flipkart to introduce bigger range of products for Big Billion Days sale

For its upcoming Big Billion Days sale, Flipkart aims to introduce a bigger and more attractive range of special edition products. In partnership with over 100 brands, the retailer will launch exciting products across categories including fashion, electronics, mobile phones, large appliances, personal care, handicrafts and others. These products will be available only during the six Big Billion Days, which begins from midnight of October 16, with early access for Flipkart Plus consumers on October 15, until October 21, 2020.

Flipkart had first introduced the Big Billion Days Specials in 2019, with the aim to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. The number of partnerships for this year’s Big Billion Days Specials has more than doubled, as Flipkart continues to strengthen the partnership ecosystem and bring brands closer to consumers across the country.

This year’s Big Billion Days Specials have been curated leveraging Flipkart’s strong consumer understanding, aiming to make available a wide range of products across price points, that will make the festive season special for people across the country.