Myntra has partnered IPL’s teams Royal Challengers Bangalore, Mumbai Indians and Chennai Super King as their fashion partner. As per this partnership, Myntra will be the official fashion sponsor for RCB and its logo will be seen on the right chest patch of their jersey. To engage with these viewers on social media and on its platform, Myntra is offering daily prizes for participating in its interactive contests around the cricketing extravaganza.
The fashion firm is also targeting women by featuring female fan influencers on its platform. It will also launch Mumbai India’s merchandize and memorabilia on its platform. It will implement a multi-pronged holistic approach, to drive higher brand relevance not only in the key metro markets but also in T2/T3 and southern markets.
This festive season, Mynta’s marketing efforts will further focus on star-studded campaigns with celebrity brand ambassadors, who have a wide audience appeal reaching all corners of the country, including a strong influence in Tier II and Tier III markets. Positioning Myntra as a style expert, the latest campaigns will promote
Myntra as one of the leading fashion destinations in the country while showcasing its tech capabilities through key differentiators such as Myntra Studio, Size & Fit Recommendations, and Photo search.
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