Anita Dongre opens flagship store in Hyderabad

Designer Anita Dongre has opened her first flagship store at Banjara Hills in Hyderabad. The new three storey store is spread over 4,000 sq ft and houses sustainable luxury brand Grassroot, Anita Dongre bridal couture and menswear, Anita Dongre ready-to-wear, as well as Anita Dongre silver jewellery.

The first floor of the store, featuring walls awash in rich jewel tones, is dedicated to bridal wear. The last level is reserved for menswear plus accessories and gifting options like pocket squares, safas and kurta buttons made in diamonds and gemstones. The store, like other Anita Dongre flagships, will also offer services for customisations and bespoke wear. Each floor also has elephant-inspired wall coverings, which are custom printed fabrics.

Anita Dongre runs flagship stores for her eponymous brand across India and in New York, US The designer launched her eponymous brand in 1995 and has since launched a range of subsidiary brands including And, Grassroot, and Global Desi.