31 July 2025, Mumbai
A rapidly growing women's ethnic and contemporary wear brand, Zolo Label has launched their flagship store in Delhi.
More than just a brick-and-mortar outlet; the store has been designed as a curated fashion experience. Blending Mughal-inspired elements with modern architecture, it showcases the brand's signature Sharara sets, Indo-fusion outfits, co-ords, occasion wear, and daily ethnic essentials. Zolo's sharp focus on quality fabrics, trendy cuts, and affordable price points has quickly made it a go-to destination for women aged 18 to 40 seeking stylish, wearable ethnic pieces.
As India's capital, Delhi represents a vibrant cultural melting pot, making Zolo's arrival a strategic move to capture the North Indian fashion market. The brand also plans to collaborate with local influencers, stylists, and content creators for exclusive previews, shopping events, and styling sessions, aiming to build grassroots brand loyalty.
Zolo Label's success is deeply rooted in its digital-first approach. What started as an Instagram-first label rapidly cultivated a loyal following among fashion-forward Gen Z and Millennial women. Through engaging content, a relatable brand voice, and a consistent product-market fit, Zolo thrived on platforms like Shopify, Instagram, and WhatsApp Commerce. Within just 12 months, Zolo achieved revenue milestones that often take traditional players years to reach. Now, the brand is strategically pivoting towards omnichannel expansion, creating immersive physical spaces while maintaining digital marketing as the core of its promotional strategy.
With the Delhi launch, Zolo is poised for rapid national expansion, aiming for 20+ franchise and company-owned outlets across India by the end of next year. Rawat emphasizes, every Indian woman deserves access to affordable fashion that celebrates our culture in a contemporary way. Zolo is here to bridge that gap. The brand supports new franchisees with robust marketing, visual merchandising, and local launch planning, investing Rs 1.5 lakh as a dedicated marketing budget for each store.
Zolo's success is also powered by a strong digital strategy, working with partners like Betasaurus for performance marketing, content creation, and website growth. This digital-first mindset will continue to drive footfall at the Delhi store through hyperlocal Instagram ads, influencer invites, and offline-on-the-ground activities. The brand plans to launch festive-specific capsule collections, explore international shipping, and also build a fashion community app, with an aim to evolve from just a label into a lifestyle for India's growing fashion-forward audience.
