31 July 2025, Mumbai
Global sporting goods giant, Decathlon has unveiled an ambitious plan to escalate its sourcing from India to $3 billion by 2030. This strategic move coincides with the company's 25th manufacturing anniversary in the country, highlighting its deep commitment to expanding its footprint and boosting India's ‘Make in India’ initiative. The goal is to significantly enhance local production capabilities for both domestic consumption and global supply chains.
India currently contributes 8 per cent of Decathlon's global sourcing, a figure the company aims to nearly double to 15 per cent by the decade's end. To drive this growth, the brand aims to focus on the footwear, fitness equipment, and technical textiles categoies.
Presently, over 70 per cent of Decathlon's products sold in India are locally manufactured, a percentage targeted to reach 90 per cent by 2030. The organization boasts an extensive manufacturing network, comprising a design center, 113 factories, 83 suppliers, and seven manufacturing offices. Decathlon is also actively investing in market-relevant categories like yoga and cricket, with all cricket equipment now designed and produced entirely within India.
This substantial growth is projected to create over 300,000 direct and indirect employment opportunities across Decathlon’s supply chain and manufacturing base. With 132 stores in 55 cities, Decathlon intends to expand its retail presence to over 90 cities by 2030. The company’s core growth strategy revolves around strengthening its product categories and closely aligning production with evolving retail demand.
Sankar Chatterjee, Decathlon India CEO, underscored the pivotal role of India's robust manufacturing ecosystem in driving the brand's growth. He praised the quality and agility of local manufacturing for enabling a diverse product portfolio tailored to Indian sports enthusiasts. Chatterjee emphasized that manufacturing excellence will be crucial for the company's omni-channel growth and long-term sustainability objectives.
Frederic Merlevede, Head-Global Production, Decathlon, affirms India's position as a ‘crucial pillar’in the company's global sourcing operations, commending the country's performance in quality, innovation, and speed. Deepak D’Souza, Head-Production (India), adds, the brand would continue to focus on innovation, intelligent production techniques, and sustainability in future.
