Aurelia launches first digital campaign

21 February 2022, Mumbai:

Aurelia, the ethnic wear brand owned by TCNS Clothing Co has launched its first ever digital campaign ‘Be Compliment Ready’, featuring Bollywood actor Alia Bhatt.

As per Fashion Network, the campaign will feature a series of digital films with the actor Alia donning her favorites from the brand’s newly launched spring/summer collection.

AnantDaga, Managing Director,. TCNS Clothing Co says, the campaign aims to inspire women to be effortlessly themselves. It is about feeling confident and beautiful in your skin at all times. The campaign brings about this emotion seamlessly.

ALSO READ: TCNS Clothing Co’s Q3 FY22 results reported

Aurelia has over 220 exclusive-brand outlets and is present in 1,000-plus large format stores across 150 cities in India, Sri Lanka, Nepal, and Mauritius.

The brand also sells online through leading e-commerce platforms.

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