'Bewakoof' teams up with Coca Cola for a new apparel range

9th September 2021, Mumbai:

Indian D2C fashion brand Bewakoof and Coca Cola have teamed up to launch an exclusive fashion apparel merchandise range in the Indian market. The Bewakoof x Coca-Cola range will include joggers,T-shirts, footwear like flip flops, slippers, and backpacks. Bewakoof will promote the new collection across all digital platforms.

The designs are nspired from Coca Cola’s bold Red, white and black colors, classic Coke bottles, which is nostalgic to Coke’s fans who love a retro touch in their wardrobe also. The Bewakoof x Coca-Cola range priced from Rs 275 onwards and will be available on Bewakoof’s website and other leading marketplaces in the country.

Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was created on the principle of creating impact through innovation, honesty and thoughtfulness.

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