Big Bazaar to launch new marketing blitzkrieg

Future Group’s brick-and-mortar superstore chain Big Bazaar plans to launch a marketing blitzkrieg that will allegedly take potshots at US etailer Amazon. Big Bazaar’s tagline will now read ‘India kiAsliDukan’ (India’s original shop), said people familiar with the development.

As per Economic Times, Big Bazar is doubling its delivery executives. It is also tied up with hyperlocal delivery companies. Its average ticket size for essentials is around Rs 1,500 for this service, which is far higher than that of online-only players in the space. hours.”

Big Bazaar’s move comes at a time when the debt-laden Future Group is looking at ways to put its assets to better use, while its Rs 24,700-crore proposed deal with Reliance (RIL) hangs in the balance.

RIL had announced in August last year that it was buying out the retail and wholesale business of Future Group, but Amazon — with a minority stake in an unlisted Future Group company — subsequently dragged the Mumbai-headquartered retailer to court, alleging that the proposed deal violated contractual agreements.

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