Label Varsha and designer AyushKejriwal launch collaborative collection

Womenswear brand Label Varsha and designer Ayush Kejriwal have launched a collaborative traditional wear collection for the spring/ summer season.

As per Fashion Network, the new womenswear collection is inspired by cultures from across India. It features rich rues, floral motifs and flourishes of opulent embellishments. The collection includes Label Varsha’s signature use of traditional Kalamkari block prints from South India as well as antique zari woven odhni in tussar georgette.

The collections include various traditional elements and weave them all together to create a look that is reflective of the rich and diverse traditions of India. It features looks that are subtle and yet eye-catching, owing to the elaborate motifs and detailing”

The two labels collaborated for the first time last autumn for a women’s ready to wear collection. The new offering has launched on Label Varsha’s e-commerce store with four ensembles priced from Rs 6,499