Birla Cellulose to accelerate transition to circular fashion

Birla Cellulose to accelerate transition to circular fashion

Birla Cellulose, part of Aditya Birla Group and one of the largest global manmade cellulosic fibre (MMCF) producers aims to accelerate the transition to a circular fashion industry by joining the Circular Fashion Partnership.

The Circular Fashion Partnership is a project led by Global Fashion Agenda, Reverse Resources and Bangladesh Garment Manufacturers and Exporters Association (BGMEA).It will help scale up the reverse logistics which Birla Cellulose has already established by closely working with Reverse Resources in last 2 years.

Birla Cellulose is a leading sustainability focused MMCF producer and operates 12 pulp and fibre sites globally that apply closed-loop processes.

It leads the industry in sustainable sourcing practices and is ranked globally #1 in Canopy’s Hot Button Report 2020 for sustainable forestry practices and development of ‘Next Generation’ solutions for alternative feedstock.

Its blockchain based traceability tool GreenTrack is the most used tool to establish traceability of garments from forest to fashion.

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