Clovia forays into new Tier II and III markets

India’s leading brand for women’s activewear, innerwear, loungewear, and personal care, Clovia recently forayed into new markets with the launch of its ten new stores, amidst the receding COVID-19 second wave.

Catering to the design sensibilities, comfort, and style of the urban millennial women for years now, the brand is taking fashion to Tier II and Tier III cities like Moradabad, Faridabad, Sri Ganganagar, Haridwar, Dehradun, etc.

Clovia has been one of the key players in the Indian direct-to-consumer space which has been scaling profitably on the back of extensive use of technology in all its business areas. With the equipped store optimization engine and having nationwide data around optimum inventory holding, Clovia is witnessing inventory turn around 6 times a year which is increasing month on month. The brand is planning to add 50 more stores across the country in the next 6 months.

Clovia is India’s premier direct-to-consumer lifestyle and personal care brand for the urban millennial woman. The company designs, manufactures and sells a host of products including premium lingerie, nightwear, loungewear, activewear, shapewear, swimwear, and personal care products.

The brand was launched by industry veterans Pankaj Vermani, Neha Kant, and Suman Chowdhury in 2015.

Clovia sells through multiple channels including its exclusive online store www.clovia.com, Android & iOS Apps, all major online marketplaces, a network of its exclusive retail stores across India, and also through most of the premium large formats in the country.