Denim brand Sin strengthens youth connect with new partnerships

Through its partnerships with ATK Mohun Bagan FC and Hyderabad FC for the ongoing Indian Super League season (ISL), denim brand Sin aims to deepen its connect with the youth and enhance its presence across India. The partnership marks the brand's maiden association with the teams ahead of Season 2020-21 and represents its deep connect with young India. Founded in 2012, the fashion denim brand had earlier signed Indian cricketer Hardik Pandaya as its brand ambassador.

Sin is very popular among the youth in India, and has won several global accolades; such as Image's Emerging Menswear Brand, Most Admired Fashion Brand (2015) and The Best Fashion Sustainability Award by the global retail giant Lulu.