Global sports brand FILA will release its FILAXBTS Love Yourself collection in India with its brand global model BTS.
The collection features various graphic and artwork elements in the music video of BTS global hit ‘DNA,’ IDOL, with Fila’s unique sensibility as design points. The collection consists of apparel, footwear and accessories. In the first half of the collection, a dedicated icon combining Fila’s F logo and BTS official logo highlighted the nature of the collection, and each song of ‘DNA’ and ‘IDOL’ was embodied as a point symbol. The song ‘DNA’ has secured 1 billion views and ‘IDOL’ has over 570 million views.
Every style will have an official BTS gate logo with a label or hang tag on its product. Additionally, an official hologram seal shall be put on every product of this collection, which approves that it is an official licensed product related to BTS. The collection will be available to pre-order in India, from September 23-25, 2020.
