Elahe launches menswear brands on e-store

Multi-brand luxury Indian women’s wear retailer Elahe has launched a curated selection of brands on its dedicated e-commerce store for the festive season. Elahe features menswear brands including Sabyasachi, Divyam Mehta, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh, Anushree Reddy, Son of a Noble, Mahima Mahajan, and Rahul Mishra, etc on its e-store. The selection focuses on traditional and occasion wear with a quite fusion wear styles.

Elahe has also re-started in-store events with social distancing measures in place. From October 21 to 22, Elahe hosted Aneeth Arora’s sustainable womenswear brand Pero to present its autumn/ winter collection ‘Disco’ at its store in Hyderabad. Elahe also recently hosted a curated Navratri festive fashion exhibition in its stores featuring color coded occasion wear looks.