The Fashion Design Council of India has collaborated with Pretture, a cloud app to launch a virtual B2B platform titled ‘Designer Showroom’ at the upcoming Lotus Make-up India Fashion Week (LMIFW) spring/summer 2021 that will be held from October 14 to 18.
As per a Fashion Network report, the one-of-a-kind virtual Designer Showroom will enable domestic and international buyers to interact with designers virtually and place orders. It will provide designers with a virtual stall space where they can upload their collection images, line sheets, campaign video/imagery, and conduct virtual meetings with their buyers.
The showroom will provide designers with a cost-effective and flexible platform with a 60-degree approach to initiate secure interactions with buyers anywhere in the world.
LMIFW spring/summer 2021 will be attended by designers like Varun Bahl, Tarun Tahiliani, Suneet Varma, Shivan & Narresh, Shantanu & Nikhil, Rohit Gandhi + Rahul Khanna, Rina Dhaka, Rajesh Pratap Singh, Payal Jain, Nitin Bal Chauhan, Namrata Joshipura, Geisha Designs, Dhi, Ashish Soni, Abhishek Gupta, etc.