HRX launches new campaign with Bollywood actors Triptii Dimri and Hrithik Roshan

23 July, Mumbai 2025

India’s leading homegrown fitness and active lifestyle brand co-owned by Bollywood actor Hrithik Roshan, HRX has launched its latest brand campaign, ‘Built for Sweat, Designed for Life.’ This initiative reinforces its position as a versatile active and athleisure brand, seamlessly blending high-performance functionality with everyday style. A significant highlight of the campaign is the introduction of Triptii Dimri as the new female face of the brand. This strategic move aims to significantly boost HRX's appeal among women consumers.

The new campaign encapsulates HRX’s vision to resonate with the increasing number of Indian consumers embracing athleisure as an integral part of their daily lives. Whether it’s an intense workout, a casual coffee break, a morning run, or a fun dance session, HRX is designed to support movement in all forms while effortlessly adapting to the varied pace and style of daily life. The brand emphasizes that activewear doesn't have to be basic or boring; it can be stylish and trendy. Featuring both Roshan and Dimri in dynamic settings, the campaign film showcases HRX's philosophy that activewear should not only perform but also inspire confidence, comfort, style, and self-expression throughout the day.

HRX offers over 15,000 styles across men’s and women’s activewear, athleisure wear, footwear, and accessories. From sweat-ready training tees and compression gear to yoga-friendly co-ords, joggers, and sports bras, and from lightweight running merchandise to stylish jackets and everyday casual wear, HRX products are engineered with functional fabrics, bold aesthetics, and ergonomic fits, making them suitable for both the gym and casual outings. HRX footwear reimagines performance essentials with hybrid sneakers featuring EVA soles, breathable uppers, and carbon plate technology for superior rebound. The Ath-active silhouettes effortlessly blend street and sport. HRX's accessory line, including modular tech backpacks and sculpted yoga mats, further supports a high-function, high-form lifestyle. The entire HRX collection is readily available on Myntra.

Hrithik Roshan, Co-founder, HRX, says, the campaign aims to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”

Dimri adds, HRX is expanding its focus on both activewear and athleisure in India. The brand offers styles that not only perform well at the gym but also make a statement in everyday life.

Suman Saha, CXO, House of Brands, Myntra, avers, this new campaign perfectly articulates HRX’s strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Dimri alongside Roshan, the brand reinforces Myntra’s commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country, she adds.

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