Designer and entrepreneur Pernia Qureshi’s sustainable womens wear brand Gur Organics has launched a festive collection ‘Fiza’ featuring garments made from recycled materials and eco-friendly fabrics. In this collection, the brand has also incorporated a new range of recycled materials for its embellishments. It has used bio-degradable textiles made from white rose, banana, eucalyptus, aloe, and orange with youthful silhouettes and a feminine aesthetic.
The collection features several glittery details to give it an occasion wear touch including hand embroidered pieces of recycled mirrors and recycled sequins. The details add a touch of the opulent, glittering aesthetic Qureshi displays in her other women’s wear brand.
The collection also caters to shoppers who spend more time at home with its range of kaftans and loose dresses designed for longing at home or attending intimate festive events.
Gue Organics is also currently working with milk fabric which can be blended with other fibers including silk, is organic, and is biodegradable.
