The business-to-customer shopping fair Hi Life launched a luxury spring edition in Kochi with a multi-brand selection of women’s wear and accessories. Hi Life showcased a range of bridge-to-luxury brands from across India. The event featured products including ethnic wear, western wear, occasion wear, handbags, footwear, accessories, jewellery, and gift and lifestyle items. There was also a segment for bridal wear for the spring wedding season along with trousseau items.
January has been busy for Hi Life. The event took place in Coimbatore, Ahmedabad, Bengaluru, Hyderabad, and Pune before launching in Kochi. To finish up the month, Hi Life will hold a shopping fair in Calicut. The event will feature a similar product and brand selection to its Kochi edition with several local additions.
In February, Hi Life will organise seven shopping fairs spread across Bengaluru, Visakhapatnam, Vijayawada, Surat, Trivandrum, Pune, and Hyderabad. After having to halt exhibition schedule in spring 2020 due to lockdown and social distancing regulations, Hi Life restarted events with a number of private showcases in October 2020. Then, business began to hold public events again from November last year, slowly ramping up its schedule.
