Lenskart plans to enter Middle East market

 Lenskart, the eyewear retailer, has forayed into the Middle East market and plans to open first store in Dubai. The company has committed $50 million towards UAE expansion. The eyewear specialist launched operations in the UAE through online offerings at its website ae.lenskart.com with free delivery across Dubai, Abu Dhabi and Sharjah.

The UAE is an active market for premium fashion eyewear and colour contact lenses, and Lenskart will be launching brands - John Jacobs and Aqualens - along with lenskart, which has already disrupted markets in India and Singapore.

Within a year, the company plans to provide eyewear through online and offline stores across the Middle East, similar to its current practice in Singapore and India. The move to venture into the Middle East, follows its success and popularity in Singapore where Lenskart is looking to do $30 million revenue in 2021 and achieving the No: 1 position. In the Middle East, Lenskart aims to do the same by building a $250 million business over the next 3-4 years.

Lenskart’s new production facility is under development in Delhi-NCR region of India with an investment of over $100 million and it is going to be the largest eyewear facility in the world with supply capacity of over 150,000 glasses per day.