House of Masaba launches new kaftans range for intimate weddings
_large.jpeg)
House of Masaba has launched a new dedicated range of kaftans for intimate weddings and the new ‘normal.’
As per Fashion Network, the range features the brand’s signature bold and ethnic-inspired prints. It provides a bridge between loungewear and occasion wear as consumer tastes shift due to the pandemic.
Metallic details on the prints and subtle embellishments give the kaftans a formal spin and floaty sleeves and slits give the kaftans a youthful feel. The kaftan line has launched on the brand’s dedicated e-commerce store as well as in its flagship outlets across the country.
House of Masaba has reopened its flagship stores in Delhi, Gurugram, Hyderabad, Bengaluru, Mumbai, and Kolkata. The stores have reopened with full health and safety measures in place and contactless shopping options. The brand is also holding 50 percent off sales across its retail outlets to boost sales post-reopening.
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
TOP 5:
- Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
- Consumers will determine growth of sustainable fashion e-comm in India
- Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
- Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
- Nike strengthens retail presences with new store at DLF Mall of India, Noida
