Designer KH Radharaman has launched a new womenswear label ‘Alamelu’ featuring woven textiles and a global aesthetic.
The label’s maiden collection, titled ‘Architexture’, takes its inspiration from both architecture and textiles and mixes structural silhouettes with rich, handloom fabrics.
Oversized tunics, metallic tailored trousers, double-breasted suits, and overcoats are fabricated from Ikatweaves.Radharaman’s global perspective shines through in his rendering of Houndstooth check, Uzbeki motifs, and polka-dots inspired by Japanese artist Yayoi Kusama in silk threads. The season-less collection is designed to be dressed up or down and worn by women across the world, according to Radharaman.
The brand recently launched with multi-brand luxury Indian fashion retailers Ogaan and Ensemble in their respective boutiques. Its next steps will include international expansion through e-commerce and retail presence in strategic global locations.
