Madhura Fashion & Lifestyle to offer fresh merchandize every month

Madura Fashion & Lifestyle’s brands such as Van Heusen and Allen Solly have closed its End-of-Season Sales (EOSS) and moved towards a seasons' calendar where it plans to offer fresh merchandize month-on-month. The company also plans to open 100 stores during the rest of this financial year (FY21) and continue expansion plans of around 300-400 stores over the next year. This expansion will be across the country, including smaller towns and larger metros.

With another wedding season on the anvil, the Madura Fashions expects strong business through the months of April-June. The company also expects demand to arise from back-to-office and back-to-campus categories.

Casual clothing will also continue to drive growth for the company thanks to the shift in casual wear over the past year due to the lockdown where people were confined to their homes, and working from home now becoming the new normal.