Peter England promotes vaccination with new campaign

Aditya Birla Fashion Retail’s menswear brand Peter England is encouraging customers to get vaccinated by offering them a store credit of Rs 1,000. The brand has launched a new campaign ‘Time to Vaccinate’ to boost vaccination amongst customers. Through this initiative, Peter England aims to keep its retail spaces as safe as possible. It offers vaccinated customers, making a purchase of Rs 1,999 or over, store credit of Rs 1,000 in addition to existing discounts.

The brand also allows shoppers, who have had the first or second dose of the COVID-19, to shop free in exclusive brand outlets discount until June 30. To avail of this facility, customers can show a CoWin screen-grab or dose certificate, along with their Aadhaar card, as proof of vaccination. The brand has also launched a social media campaign to accompany its in-store initiatives.