Souled Store enters football merchandize market to sell LFC’s products in India

Online fashion retailer Souled Store has entered football merchandize segment with a collaboration to sell Liverpool Football Club’s licensed apparel in India. The Souled Store will retail LFC’s licensed apparel such as t-shirts, shorts, joggers, jackets, sweatshirts and socks through an omnichannel route including flagship website, app, offline stores, and marketplaces.

Vedang Patel, Co-Founder, The Souled Store says, the launch will help them cater to today’s millennials and offer Indian Liverpool fans authentic merchandise without having to wait weeks for the products to be delivered. Jiggy George, Founder, Dream Theatre, the official licensing agent of LFC in India believes LFC fans will enjoy sporting these high-quality products.

Launched in 2013, the Souled Store retails a range of licensed products including clothing, underwear, socks, shoes, and bags. The brand holds the India license for a range of international franchises such as WWE, Disney, Warner Bros, and more.