Tata Group’s retail arm Trent expects new e-commerce site westside.com to generate 10 per cent sales in the next four years. Westside runs 169 stores in 88 cities, with large-format outlets selling branded apparel, footwear, and accessories, besides home furnishings and decor largely through its owned labels.
Earlier, Westside products were sold by Tata Unistore, which runs the e-commerce platform Tata CLiQs. However, the retail chain soon launched its separate e-commerce site to deliver 14,000 pin codes. The website’s sales are currently growing by 30 percent month-on-month.
The retailer does not expect shoppers to turn away from physical stores completely. It will continue with its physical as well as online expansion to serve customers in whichever they want to interact with its brands.
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