_large.jpeg)
The pioneering sportswear brand, Adidas Originals opened its second store at Elante Mall in Chandigarh’s fashion and shopping hub. The sprawling 2,000 sqft new Adidas Originals store is a supreme destination for its fashion enthusiasts and Gen-Z consumers.
The brand constantly invests in enhancing its product experience and creating innovative brand moments for customers. Amalgamating the local flavour of the modern and iconic city of Chandigarh to the new store, the distinctive art-form of the region Phulkari has been incorporated to make an interesting installation of the brand’s Trefoil logo that turned out to be the most instagrammable corner of the store.
Adidas created Adidas original in the mid to late 1990s to expand their offerings to their customers. While, on the one hand, Adidas solely focused on the sportswear industry, Adidas Original, on the other hand, designs both sports fashion and casual sportswear.
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
TOP 5:
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India, Noida
