Adidas Originals opens second in Chandigarh

The pioneering sportswear brand, Adidas Originals opened its second store at Elante Mall in Chandigarh’s fashion and shopping hub. The sprawling 2,000 sqft new Adidas Originals store is a supreme destination for its fashion enthusiasts and Gen-Z consumers.

The brand constantly invests in enhancing its product experience and creating innovative brand moments for customers. Amalgamating the local flavour of the modern and iconic city of Chandigarh to the new store, the distinctive art-form of the region Phulkari has been incorporated to make an interesting installation of the brand’s Trefoil logo that turned out to be the most instagrammable corner of the store.

Adidas created Adidas original in the mid to late 1990s to expand their offerings to their customers. While, on the one hand, Adidas solely focused on the sportswear industry, Adidas Original, on the other hand, designs both sports fashion and casual sportswear.

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