Shanaya Kapoor, Vir Das, Divyendu Sharmaa, and Rohit Saraf have joined Misfit as brand ambassadors

02 September 2021, Mumbai:

Misfit by Boat, a personal care and grooming brand, has signed a slew of celebrities as brand ambassadors, including Shanaya Kapoor, Vir Das, Divyendu Sharmaa, and Rohit Saraf.

The business has also launched an integrated campaign #NeverFitIn with these superstars across all social media platforms, with the hope of bolstering its profile among the country's millennials. “We have established our leadership in the earwear and wearable sector and are strengthening our lifestyle portfolio under the ‘Misfit' brand,” said Aman Gupta, co-founder of Boat, in a statement. Since the debut, we've gotten nothing but positive feedback on the brand and the items. Misfits (ambassadors) is a brand that celebrates and personifies the new socio-culture. We aim to tickle the jester in you with this new campaign.”

Misfit, which is aimed at millennials, debuted in July of this year and is relying on its low prices and inventive goods to drive sales. In the near future, the brand will offer a line of women's personal care goods in India. Misfit items are only available on Flipkart and the Boat website, two of the most popular e-commerce platforms in India.

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