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21. Indian Fashion's Youthquake: How Gen Z is redefining retail and shaking legacy brands
(Apparel)
... dian D2C casual wear space, Bewakoof has successfully carved a niche by offering unique, fun, and relatable designs, often infused with pop culture references, at affordable prices. Their strong online pre ...
Created on 24 June 2025
22. From Fit to Festival: Cracking India’s complex fashion code
(Apparel)
...  requirements, and affordability. Join our group Direct-to-consumer disruptors Indian D2C brands like Bewakoof, Suta, and FableStreet are leveraging e-commerce and Instagram-savvy marketing to reac ...
Created on 20 June 2025
23. From Concept to Closet: The journey of Indian fashion entrepreneurs
(Apparel)
... r) market, while offering low barriers to entry, presents its own complexities. With the space projected to reach $300 billion by 2030, it is teeming with competition from homegrown brands like Snitch, Bewako ...
Created on 12 June 2025
24. TMRW partners LiteStore to launch offline stores of popular online brands across India
(Apparel)
...  stores nationwide in India. TMRW is home to well-known brands like Wrogn, Bewakoof, The Indian Garage Co, and Nobero. While these brands have thrived online, LiteStore's partnership will now make th ...
Created on 24 May 2025
25. Share of luxury retail in India rises by 120% in Q1, FY25: CBRE
(Retail)
...  For instance, Spanish fast-fashion brand Bershka launched its store in Mumbai, while casual wear brand Bewakoof is launching stores in Bengaluru, the National Capital Region (NCR), and Hyderabad.   Another ...
Created on 05 May 2025
26. Tmrw to expand brands’ reach amongst Gen Z and millennial shoppers
(Apparel)
... portfolio includes JuneBerry, Wrogn, Nobero, Veirdo, Urbano, and Bewakoof, each targeting distinct consumer segments within Gen Z and millennial demographics. The company strategically partners with Indian ...
Created on 11 January 2025
27. Wrap-Up in 2024 of Indian Jeanswear Sector: It was all about new trends and changing preferences
(Apparel)
...  Direct-to-consumer (D2C) brands: New-age online brands like Bewakoof and The Souled Store gained popularity, leveraging social media and targeted marketing. Sustainable denim manufacturers: Companies ...
Created on 07 January 2025
28. Year 2024 wrap-up report of Indian women’s wear sector
(Apparel)
...  (D2C) brands: Leveraging digital channels and personalized experiences, D2C brands like The Souled Store and Bewakoof.com gained significant traction. Sustainable and ethical brands: Consumers increasingl ...
Created on 02 January 2025
29. Aditya Birla Digital Fashion Ventures increases stake in Wrogn to 32.84%
(Apparel)
...  acquired a 16 per cent stake in Wrogn's parent Universal Sportsbiz for Rs 125 crore in June 2024. TMRW owns majority stakes in seven D2C fashion brands for a total investment of Rs 444 crore such as Bewakoo ...
Created on 17 October 2024
30. India's fashion e-commerce, a runway to growth
(Apparel)
... m has effectively tapped into the Indian consumer's love for ethnic wear and has expanded its reach beyond metro cities. Bewakoof, another online brand has successfully leveraged social media to build a str ...
Created on 12 August 2024
31. 20th EORS records over 150 million customer visits
(Apparel)
... , 60 pairs of shoes, and 20 lipsticks were sold every minute. D2C brands were highly popular, with demands for clothes from brands like Bewakoof, The Souled Store, Snitch, Rare Rabbit, Salty, Assembl ...
Created on 17 June 2024
32. India’s fashion retail sector poised to grow in double digit
(Apparel)
...  Myntra is expanding its market presence by onboarding global brands. Celebrity partnerships are helping drive brand visibility as Arvind Limited collaborated with Lakshyaraj Singh Mewar and Bewakoof signe ...
Created on 11 April 2024
33. Snitch bolsters leadership team with Maruthy Ramgandhi as new CTO
(Brands-To-Retail)
...  With 18 years of experience, Ramgandhi brings a wealth of expertise garnered from reputable companies such as Stumbl, Amazon, McKinsey & Co., Bewakoof.com, Ajio, and Commonfloor.com. Siddharth Dungarwal ...
Created on 13 March 2024
34. India's Fast Fashion: A booming market poised for exponential growth
(Fashion)
... ing male disposable income and fashion awareness. Myntra, Bewakoof, and Ajio are catering to this segment with trendy and affordable options. Kid’s wear potential is still unexplored, as segment holds imm ...
Created on 16 February 2024
35. Myntra to hold 19th EORS from December 9
(Retail)
... alkies, Hersheinbox, Lulu & Sky, StyleCast, Street 9, Bonkers, and Bewakoof. Latest Textile Events  ...
Created on 08 December 2023
36. TMRW's CEO forecasts FY24 revenues to reach $150 million
(Update)
... data science stacks to enhance its operations. Among the notable brands in TMRW's portfolio are Bewakoof, The Indian Garage, JuneBerry, and Nauti Nati.  ...
Created on 30 November 2023
37. Online fashion markets set to grow into a $10 billion industry by 2028
(Retail)
... across fashion sub-categories, including Berrylush, Bewakoof and Juneberry and is set to include some more brands in coming months to make a more complete portfolio. Bain and Company expects over 40 ...
Created on 12 September 2023
38. Myntra Empowers D2C Brands with 'Rising Stars' Program
(Start-Up)
... e 'Rising Stars' store debut will feature over 300,000 styles from prominent brands such as Neemans, Suta, Rare Rabbit, Blissclub, Fablestreet, The Souled Store, and Bewakoof. Latest Textile Events  ...
Created on 17 July 2023
39. Birla Group's TMRW targets IPO, expands offline
(Start-Up)
... ing in online-born brands with substantial online sales. It intends to acquire and nurture over 30 innovative fashion and lifestyle brands. TMRW has already acquired eight brands, including Bewakoof and Urb ...
Created on 21 June 2023
40. Fashinza Recognizes Top 25 Fashion Innovators
(Start-Up)
...  Jeans Innerfashion, Bewakoof, and Wildcraft. Winners were selected based on their impact and achievements, with an emphasis on sustainability challenges and alternative fabrics. Fashinza connect ...
Created on 02 May 2023