16 July 2022, Mumbai:
Core Philosophy
The apparel/readymade garments trade is typically subdivided into the following categories: women's outerwear/innerwear, men's and boys' summer/winter/work/outerwear, children's ready-to-wear, swim/beachwear, and lingerie.
Utilizing recycled resources is commonplace now, albeit it is practically unheard of in any other industry to produce artificial fibers. In the modern world, recycling is crucial if we want to preserve the earth for the next generations.
Since there is the creation of new items from old, useless ones, it benefits the environment.
ALSO READ Ridhi Mehra launches affordable ready-to wear- line Wildflower
The business said in a news statement that Ridhi Mehra, known for her sumptuous traditional wear, has expanded into fusion wear with her new line Wildflower.
The line's lower price point is intended to make it more accessible to brand aficionados and increase the consumer base for the label.
Dawn of Love reflects the true spirit of love and celebrations.
ALSO READ Reliance Brands’ consumers step up affordable luxury purchases
She is prepared to envelop the ideal moments in fascination as the world learns about the lovely intricacies of tiny, private weddings. Dawn of Love honors the true spirit of festivals with silhouettes created for and by love.
The vibe is contemporary, despite the traditional shapes. With a blend of traditional Indian aesthetics and European inspirations, Ridhi Mehra's brand epitomizes a distinct passion for vintage.
RELEVANT NEWS Sustainable but affordable Fashion
According to the firm, the collection aims to obliterate distinctions between Indian clothing and streetwear.
The brand combines its slouchy designs with a flamboyant style, including a lively color scheme, exuberant mixing of patterns, and color blocking. The collection's standout items include patterned kurtas, matching sets, flared pants, and jackets with belts in a throwback design.
Are global consumers ready to embrace sustainable fashion?
According to a KPMG report," Net support of the sustainable fashion concept is at 49 percent in Tokyo, 55 percent in New York, 54 percent in London, and 71 percent in Hong Kong, with Shanghai in the lead at 90 percent.
RELEVANT NEWS StyleOff: Promise to bring best quality products from all styleoff categories at affordable price
Now is the moment to realign our buying habits to a more thoughtful approach since the globe is eager to assist small companies. Instagram has launched a new Support Small Business sticker in stories, just in time as businesses worldwide start to grow again.
In a simultaneous speech to the country, Prime Minister Narendra Modi urged citizens to assist local products to get recognition on a worldwide scale, saying it is time to become outspoken about our products.
RELEVANT NEWS Bavincis to offer 'affordable luxury'
Libas, an affordable clothing company from India that targets the mid-segment market, expanded by setting up its first physical locations in Delhi in September of last year.
By 2025, it hopes to have 200 more of these arrangements.
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Trade per se has a unique role to play in supporting a shift to affordability in global supply chains. In particular, the core commitment to aligning the consumer's interest thus providing an optimum value for money/return on investment (ROI).
In the past several years, several small and mid-segment firms that deal in ethnic and fusion clothing, western wear, and leisure wear have risen due to the pandemic's start and its impact on consumer incomes and purchasing patterns.
Both known and emerging companies, conscious of the market's untapped potential, have assembled collections of distinctive and reasonably priced apparel for Indian women to try. Thanks to the digital wave, these collections are also being purchased.
Short Message
The article is trying to articulate giving readers valuable insight into what consumers are thinking, and the belief that the market is there for affordably sustainable RTW fashion.
Both known and emerging companies, conscious of the market's untapped potential, have assembled collections of distinctive and reasonably priced apparel for Indian women to try. Thanks to the digital wave, these collections are also being purchased.
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