The Emerging Winter Season Trends For The Indian Apparel Industry
22 August 2022, Mumbai:
Winter fashion trends 2022
The humble beginnings of winter apparel in India as a functional sector have seen significant growth.
An inevitable transition from need-based to aspiration-based apparel/clothing manifested in the last few years as the modern consumer base's financial stability and purchasing power started to pick up speed. This revealed the true potential of the Indian winter wear industry to the fashion retail fraternity.
Winter season features
"A robust and narrowly targeted fashion revolution is just getting started in the Indian winter wear market and historically sold as functional clothes for the cold, winter apparel now mixes fashion and utility. According to Harkirat Singh, Managing Director of Aero Club, "the winter wear market in India has created a wide range of materials, styles, and models in keeping with the changing habits and tastes of modern consumers.
Winter season forecast
The winter apparel market in India has seen significant growth over the last 10 years due to various factors, including more significant disposable income, increased fashion awareness, and increased media penetration. "Social media and advertising have significantly changed both the market and the customer.
Before social media, consumers would only buy one or two pieces of winterwear clothing/apparel, but now that everyone wants to stay up to date on the latest trends, purchasing power has increased. Today's purchasing patterns are genuinely dependent on occasions. As a result, consumption has increased over the past ten years, according to Sandeep Jain, Executive Director of Monte Carlo Fashions Ltd.
Winter best season
He claims that the rising trend of fitness consciousness is another essential aspect boosting the development of this industry. As people are more worried about their health, thinner sizes are becoming more popular.
Everyone aspires to have a great physique. He continues that the "slim fit" category of winter clothing is currently in high demand. The ease of use, accessibility, and affordability of e-commerce, just as in other apparel industries, has successfully ignited the Indian winter wear market. The thriving e-commerce industry and high expenditure on high-quality clothing are significant drivers of the Indian winter wear market.
To fit their evolving lifestyles, consumers are spending more money on a variety of garment materials like wool, leather, silk, and linen, according to Singh.
Cautious Optimism
India has long been the leader in the textile and garment sector, but the industry temporarily suffered from the worldwide pandemic between 2020 and the beginning of 2021. India made sure to seize the positive and healthy demand in domestic and international markets with only a little push amid the world economy's recovery.
The same is evident in the most recent statistics by prestigious textile and garment businesses and official channels. Apparel Resources has been reporting on the performance of the Indian textile and apparel industry for the past several months, and the growth narrative will continue through the conclusion of FY 2022.
Winter 2022 fashion trends
According to MCI, India's textile and garment sector experienced the highest-ever rise in exports, rising by 40.55 percent to US$43.44 billion in FY'22 from US$30.90 billion in FY'21. In terms of overall numbers, ready-made clothing exports in FY 22 totaled US $ 16 billion, up 30.40% from FY 21.
In reality, the fourth quarter of 22 proved to be a catalyst for the expansion of Indian garment factories. They recorded the US $ 4.81 billion in export revenues, representing an 18.11% Y-o-Y increase. If the clothing and textile sectors are combined, the rise is even more significant due to boosted domestic demand for textile raw materials.
Join our community on Linkedin
