28 March 2022, Mumbai:
Metaverse Fashion Week Draws Big Brands, Startups.
Brands including Forever 21, DKNY and Estée Lauder are using the digital event in part to study how consumers will shop in virtual worlds.
It began Thursday and runs through Sunday in the virtual world called Decentraland.
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Digital-only fashion shows have taken place in the past, but the four-day event is one of the highest-profile efforts to gather big brands around—or inside—the concept of the metaverse, a virtual world where people can interact, work, and shop.
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Luxury style manufacturers and smaller startups are utilizing the digital occasion to host style reveals and open shops in Decentraland, promoting each bodily gadget deliverable in the actual world and digital items accompanied by non-fungible tokens, the digital property generally known as NFTs.
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CREDITS: wsj.com Mint Techilive Mywinet (The news article has not been edited by DFU Publications staff).
