Manish Malhotra is preparing to expand in India and beyond

28 January 2022, Mumbai:

Through his brand collaboration with Reliance Brands Limited, designer Manish Malhotra plans to establish his first worldwide flagship shop in 2023, as well as at least six outlets in India and internationally.

According to Business Standard, Manish Malhotra now owns four flagship shops for his namesake brand in India and is preparing to launch a worldwide flagship following a capital infusion from Reliance Brands Limited.

In October 2021, Mukesh Ambani's company purchased a 40% share in Malhotra's company, MM Styles Limited, for an unknown sum with the goal of growing the brand's activities.

Malhotra, on the other hand, emphasized that retail growth does not imply that his brand would leave the premium market. "We're not moving into mass manufacturing; we're going to carry the brand's luxury,"

Malhotra said of potential growth plans to Bloomberg. "The objective is to take our Indian craft and make it worldwide, so it's understood, accessible, and desired all across the world."

Malhotra's worldwide debut has yet to be revealed, although the designer has stated that it will take place in a country where the brand already has a huge fanbase, such as the United States, the United Kingdom, or the United Arab Emirates, all of which have substantial South Asian populations.

The designer also intends to develop new product lines in sync with the brand's foreign development in order to reach a larger, global audience.

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