Nike continues to be most valuable apparel brand

Nike continues to be most valuable apparel brand

06 April 2022, Mumbai:

Brand Finance Ranking Report: Nike Retains Top Spot As Most Valuable Brand.

As a result of increased consumer demand for sportswear, brands in the sector achieved significant brand value growth: Nike (brand value up 9% to $33.2 billion), Adidas (brand value up 2% to $14.6 billion), Puma (brand value up 13% to $4.5 billion), and Lululemon (brand value up 28% to $4.2 billion).

ALSO READ Lucy Rouse has been named the new leader of Nike's SNKRS program

The new report finds that amongst the top 50 apparel industry brands, the aggregate brand value of luxury apparel brands has grown 21% this year (from $103 billion to $125 billion), sportswear brands have grown 10% this year (from $68 billion to $74 billion) while fast fashion brands have dropped 7% (from $44 billion to $41 billion).

RELATED NEWS Nike & Hermès File Lawsuits for Trademark Infringement: non-fungible tokens (NFTs)

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries.

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CREDITS: Trade Arabia SBG Online Write Calibre (The news article has not been edited by DFU publications staff).

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