24 March 2023, Mumbai
Celio India has launched a new campaign called #CelioDoItYourWay, which celebrates individuality and encourages people to follow their passions.
Celio India, Satyen Momaya, CEO, commented, “We are super-excited to announce our latest campaign, 'Do It Your Way', which celebrates men who break the odds and deviate from conventional ways".
The campaign features a music video composed by Mikey McCleary and featuring Mumbai-based rapper Emiway Bantai, podcaster Ranveer Allahbadia, Indian cricketer Umran Malik, and French reggae singer Naâman.
singer and rapper, Emiway Bantai alluded, “It was very natural & easy for me to resonate with #CelioDoItYourWay campaign because it became a medium for me to share my personal journey and beliefs".
The music video highlights the importance of breaking away from the norm and doing things your own way.
Indian Cricketer, Umran Malik who has featured in the music video articulated, “Celio is a brand that believes in the approach of doing things differently anything it involves in".
The campaign is meant to inspire people to take risks, go after what they want, and explore their passions.
The campaign was created by Havas Worldwide India and aims to celebrate men who break the odds and deviate from conventional ways. Celio India, a premium French menswear fashion brand, has always celebrated its French heritage and aims to bring out the best of both Indian and French artists through this campaign.
