Wrangler®: Smriti Mandhana, Brand Ambassador, India
05 June 2023, Mumbai
Ace Turtle, a leading technology-native retail company in India, has appointed cricketer Smriti Mandhana as the brand ambassador for Wrangler®.
As the exclusive licensee of the renowned denim brand in India, Ace Turtle aims to capitalize on Mandhana's vibrant presence and compelling storytelling to strengthen Wrangler's marketing campaigns across various platforms. Mandhana's exceptional talent and fearless approach in international women's cricket perfectly align with Wrangler's core values of confidence, authenticity, and self-expression.
Nitin Chhabra, CEO of Ace Turtle, expressed enthusiasm for the partnership and outlined their ambitious plans for significant expansion in the fiscal year 2024. Leveraging its unique vertical commerce business model that seamlessly integrates design, manufacturing, and marketing with cutting-edge technology, Ace Turtle has already achieved the remarkable feat of doubling Wrangler®'s sales in India.
The association with Mandhana is expected to inspire customers, particularly the youth, to embrace their individuality and fearlessly pursue their aspirations.
Ace Turtle's expansion strategy for Wrangler® involves the opening of 40 new stores, supplementing the existing 44 stores, with a strong emphasis on delivering a seamless omnichannel retail experience to enhance customer satisfaction.
