Bata India Limited: Disha Patani, Bollywood actor to be its brand ambassador
06 February 2022, Mumbai:
With this announcement, Patani will be seen promoting various popular labels under the Bata umbrella.
It is in tandem with the ongoing conscious efforts of Bata India aiming/ positioning it to appeal to younger shoppers of youthful India in the quest to pivot the brand as a "fashion-forward" brand.
Disha Patani is an Indian actress who works primarily in Hindi films. She began her acting career with the Telugu film Loafer (2015) opposite Varun Tej.
*“We are happy to have Disha on board as the new face of Bata. At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country.
Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times," said Gunjan Shah, CEO, Bata India Limited.
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*Figures mentioned in the above article have been sourced from Mint article.
