17th August 2021, Mumbai:
As per the quick dip stick study this I-Day retailers and malls alike experienced a secular increased spending in categories like 'Apparels and Lifestyle Products'
Broadly largest retailer, Reliance Retail registered 20-30% incremental sales than Pre-Covid levels on the back of the fact that recovery keeps happening with consistent unlocking taking place across nation. Same trend was witnessed and echoed by leading retailers, brands including modern retail to establish that economy is on the mend.
WATCH: https://www.youtube.com/watch?v=HNqRPiXRFM8
What is 'Mega trending' is I-Day sales has for sure become an established marketing event/ shopping period evincing enormous response year after year and this HISTORICAL I-Day when India turned 75 was definitely no different notwithstanding we are still amid pandemic.
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