Bestseller launches first campaign on safety

Brands by Bestseller including Jack &Jones, Vero Moda, Only and Selected have launched their first campaign around safety. Titled ‘Seal of Safety’, the campaign represents the highest level of safety protocols in these brand stores. The campaign highlights, all brand stores are equipped with coronaguard that attacks and disables COVID-19 by 99.9 per cent keeping the store environment secure. Powered by Shycocan, Coronaguard has been notified by US FDA under Enforcement Discretion Policy.

Additionally, Bestseller has installed UV-C wardrobes in stores and all garments are sterilized before and after every trial for a safe shopping experience. Store personnel maintain strict prevention protocols to ensure personal safety and safety of the customers.

Bestseller is an international, family-owned fashion company with a strong foundation. With a range of more than 20 individual fashion brands, the company provides fashion clothing and accessories for women, men, teenagers and children.