H&M launches India exclusive festive line

Fashion retailer H&M has launched a festive clothing line for men, women, and children exclusive to India and collaborated with six Bollywood celebrities on a campaign film, showing its commitment to the country.

H&M’s India festive line looks to cater to shoppers preparing for low key celebrations at home. The collection is accompanied by a festive campaign featuring celebrities Vikrant Massey, Tamannah Bhatia, Sobhita Dhulipala, Arjun Mathur, Radhika Madan, and Karan Tacker who show festive cheer with an intimate gathering, how most people will be celebrating the festive season this year. The collection is designed specifically for such small-scale family get togethers, in reaction to the ongoing coronavirus pandemic, and is more relaxed in its silhouettes but classically festive in its use of sparkle.

Notable items from the Indian festive collection include fully sequinned dresses, matching sets and golden hued garments for women and more casual yet equally sparkly tops for children. Season fluid items also featured such as floral dresses with sequin details as shoppers look to purchase more versatile items in the wake of lockdown.