Fossil delivers fashion forward styles
09 December 2022, Mumbai
Fossil completes 15 years in India. A hallmark of the modern American lifestyle, Fossil has been dedicated to making the best of fashion-forward styling accessible to customers across India. The brand is known for innovative, creative offerings, right from classic timepieces, to digital watches and pro-environment collections that carry forward a commitment to sustainability.
Fossil’s growth is multi-faceted and spans across on-ground stores, retail outlets as well as digital destinations. Today, Fossil is available at 23 exclusive stores and at over 1000 points of sale across India at Lifestyle, Shoppers Stop, Reliance, and Croma outlets, and at leading online retailers like Amazon, Myntra, Flipkart, Nykaa and Ajio.
Fossil offers a wide range of products across categories that include watches, bags, wallets, belts and jewelry. Fossil’s Indian market forms a unique customer segment with diverse preferences and refined tastes.Catering to consumer needs for modern, wearable jewelry for everyday looks, the products include fine jewelry from various brands. This year the brand launched the evolution ranges of Gen 6 smartwatches. Fossil has incorporated the use of recycled materials in the manufacturing and packaging process, and aims to transition to using 100 per cent circular packaging and net zero carbon emissions by 2030.
