IKEA SET TO OPEN ITS MAIDEN 'CITY FORMAT' IN MUMBAI

The city store in Worli is part of Ikea’s efforts to build smaller format stores in the middle of large bustling cities.

Swedish retailer Ikea will open its maiden city store in the country in Worli, Mumbai, on 9 December, the retailer said on Thursday. When the corporation shut down its operations in Ranchi, about 5,000 people lost their employment.

The city store in Worli is part of Ikea’s efforts to build smaller format stores in the middle of large bustling cities. The Worli store, for instance, is 80,000 sq ft; in contrast, Ikea's typical big box store is spread between 400,000-500,000 sq ft.

“The city store format allows Ikea to be adapted to smaller spaces in an urban context and makes it more convenient for the many customers to experience the Ikea offers. Consumers will be able to shop the entire Ikea range based on a well-integrated digital and physical shopping experience," it said in a statement.

MINT (The news article has not been edited by DFU Publications staff)

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