- 21. Reebok leads the global shift, performance and utility over hype in sportswear
- (Brands-To-Retail)
- ... Gen-Z cohort have created pockets of demand that e-commerce alone struggles to serve. Technical products still require physical reassurance. Consumers want to feel cushioning, try fit, test grip. By ...
- Created on 12 March 2026
- 22. Bonkers Corner to launch 15-20 stores this fiscal year
- (Apparel)
- ... network, the company seeks to insulate its supply chain and enhance inventory visibility while capturing a larger share of the growing Gen-Z and millennial fashion demographic. Publications Portfolio ...
- Created on 07 March 2026
- 23. Apparel retail sector to growth to accelerate to 10.5% in FY27: Ind Ra
- (Apparel)
- ... Indian retailers are securing a stable credit outlook despite the capital intensive nature of their rapid physical footprint expansion. Publications Portfolio Digital integration and the Gen-Z influence ...
- Created on 28 February 2026
- 24. Reebok strengthens East India dominance with new Bihar store launch
- (Apparel)
- ... is investing heavily in Tier-II clusters across North and East India, leveraging a legacy of innovation dating back to its 1958 founding to capture the modern Gen-Z fitness demographic. LATEST FASHION ...
- Created on 16 February 2026
- 25. Women’s apparel market value to reach $121.87 billion by 2034
- (Apparel)
- ... launch its ‘Shop the Look’ feature. Debuting during MTV Splitsvilla in partnership with the Gen-Z brand NewMe, the technology allows viewers to purchase on-screen outfits via a native shopping layer without ...
- Created on 09 February 2026
- 26. Arrow diversifies into womenswear with an exclusive online capsule collection
- (Apparel)
- ... apparel sector this year. By roping in Gen-Z influencer Khushi Kapoor as the face of the campaign, Arrow is aggressively targeting a younger demographic of working professionals. This ‘online-only’ rollout ...
- Created on 03 February 2026
- 27. Newme hits 20-store milestone with high-street expansion in Jaipur and Surat
- (Apparel)
- 20 January 2026, Mumbai In a decisive push to capture India’s $50 billion wedding and occasion-led fashion market, Gen-Z powerhouse Newme inaugurated its 19th and 20th stores on Makar Sankranti, marking ...
- Created on 20 January 2026
- 28. The Great Recalibration: How legacy brands are fighting back fast fashion dominance in 2026
- (Apparel)
- ... almost gravity-defying rise of "Ultra-Fast Fashion." Publications Portfolio Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...
- Created on 01 January 2026
- 29. Raymond 2.0: The reinvention of India’s most enduring menswear brand
- (Apparel)
- ... ‘premium’. Fashion Guru Casualization and the rise of Gen-Z Raymond’s traditional stronghold premium suiting fabrics has been under siege for years. Two structural shifts have led to its decline. ...
- Created on 05 November 2025
- 30. Superdry launches Autumn-Winter 2025 collection in India
- (Apparel)
- ... malls and cities in India, as well as online on the brand's website, superdry.in, and on Ajio. Originating in Britian, Superdry is a preferred brand among the young Gen-Z audience in India for its street ...
- Created on 07 October 2025
- 31. Click, watch, buy, Google’s suite transforms India’s festive shopping season
- (Apparel)
- ... market is evolving at breakneck speed, driven by Gen-Z consumers, influencer-led discovery, and the rise of quick commerce. Google’s Commerce Media Suite arrives at a time, offering brands the ability ...
- Created on 22 August 2025
- 32. Kurta Nation: Why men’s ethnic wear is becoming India’s daily style choice
- (Apparel)
- ... digital inspiration, and a new approach to tradition. In fact Gen-Z is less bound by traditional sartorial rules. They are more inclined to experiment with fusion wear, pairing ethnic tops with jeans, ...
- Created on 21 August 2025
- 33. Banana Club opens new store in Indore
- (Apparel)
- ... expressive, and trendy designs that appeal to Gen-Z and millennial consumers, Banana Club focuses on comfort, streetwear aesthetics, and individuality, offering a diverse range of apparel, footwear, and ...
- Created on 02 July 2025
- 34. The 15-Minute Wardrobe: Is instant fashion the new normal in India?
- (Fashion)
- ... and Gen-Z shopping behaviour," notes an Apparel Strategy Lead at a prominent q-commerce firm. This sentiment is backed by statistics, with some Qcommerce platforms reporting 7X growth in apparel orders ...
- Created on 04 June 2025
- 35. Actress Ananya Pandey chosen as Chanel’s first brand ambassador from India
- (Brands-To-Retail)
- ... fashion and film industries. Fashion Guru At 26, Panday has emerged as a prominent Gen-Z style icon. In a short span, the actress has become a familiar face on red carpets and magazine covers, recognized ...
- Created on 16 April 2025
- 36. V-Mart Retail launches Fresh Fashion Fits Collection for Spring-Summer 2025
- (Apparel)
- ... a burst of color and a touch of breezy elegance, catering to the tastes of its Gen-Z audience. Vineet Jain, COO, V-Mart Retail, states, a celebration of self-expression and individuality, V-Mart’s new ...
- Created on 22 February 2025
- 37. D2C brands spice up India's fashion & apparel secto
- (Apparel)
- ... in women's fitness apparel. Denim-focused brands like Freakins are capturing the Gen-Z market with trendy yet affordable options. Custom apparel companies such as The Pant Project and Bombay Shirt Company ...
- Created on 10 February 2025
- 38. India’s fashion and apparel market to rebound in FY26: Ind-Ra report
- (Apparel)
- ... influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories. Social media's impact and Gen-Z' ...
- Created on 28 January 2025
- 39. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers
- (Apparel)
- 29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
- Created on 29 October 2024
- 40. VIP Clothing adds Kerala Blasters Football Club as associate sponsor
- (Apparel)
- To enhance its visibility amongst millennials and Gen-Z, VIP Clothing has roped in Indian Super League (ISL)’s Kerala Blasters Football Club, as their associate sponsor for the season. The company recently ...
- Created on 15 October 2024
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