- 21. VIP Clothing adds Kerala Blasters Football Club as associate sponsor
- (Apparel)
- To enhance its visibility amongst millennials and Gen-Z, VIP Clothing has roped in Indian Super League (ISL)’s Kerala Blasters Football Club, as their associate sponsor for the season. The company recently ...
- Created on 15 October 2024
- 22. Apparel retail market to thrive amidst rising incomes and urbanization: Centrum Research
- (Retail)
- ... says, the apparel market is poised to continue growth, driven by favorable demographics, increasing incomes, and a growing demand for affordable fashion, particularly among Gen-Z consumers. The organized ...
- Created on 30 September 2024
- 23. Rising incomes, increasing demand to drive resurgence of value fashion market in India
- (Apparel)
- 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
- Created on 17 September 2024
- 24. Madame launches new Bridgerton-inspired capsule collection
- (Apparel)
- ... a range of A-line dresses in premium fabrics and delicate florals. It also offers t-shirts with gold-colored lettering and rhinestone accents for Gen-Z customers, allowing them to add a Bridgerton flair ...
- Created on 27 June 2024
- 25. Myntra launches inaugural edition of ‘Myntra Trend Index
- (Retail)
- ... purchases, and Bengaluru emerging as the 'Dress Capital'. Millennials and Gen-Zs showcased their distinct fashion preferences, with smart polos and fusion co-ords gaining traction among the former, and ...
- Created on 29 April 2024
- 26. Lee launches new collection of women’s denims
- (Brands-To-Retail)
- ... from the denim fabric with unique embellishments. Targeting Gen-Z customers, the collection is priced between Rs 7,999 and Rs 16,999 and will be sold in Lee stores and online. Collaborating with an Indian ...
- Created on 02 April 2024
- 27. Fashion's Metamorphosis: Winners and Challengers Emerge in India's 2023 Apparel Are
- (Fashion)
- ... perfectly to Gen-Z preferences. Value-Driven Victors: Brands like Max Fashion and Ajio capitalized on the ongoing focus on affordability and value. Their wide range of styles at accessible price points ...
- Created on 03 January 2024
- 28. Black White Orange to develop merchandise licensing for Playboy in India
- (Brands-To-Retail)
- ... of the Gen-Z and millennial consumer mindset position it well to thrive in the Indian market. Mitali Desai, Co-founder of Black White Orange, emphasizes the partnership will leverage Playboy's assets, including ...
- Created on 23 November 2023
- 29. Ranveer Singh energizes Lavie Sport campaign
- (Brands-To-Retail)
- ... and functionality, tapping into Gen-Z's language and style. As this generation enters the workforce, fashion accessories like these are set to become personal statements. Makani Creatives, with a decade ...
- Created on 27 September 2023
- 30. Akshay Kumar launches Force IX in Noida
- (Retail)
- Bollywood actor Akshay Kumar has inaugurated the pioneering Force IX store in Noida, marking the brand's debut in the National Capital Region. Located within DLF's Mall of India, the 800+ square feet ...
- Created on 16 September 2023
- 31. Online fashion markets set to grow into a $10 billion industry by 2028
- (Retail)
- With India continuing to have one of the youngest populations in the world, most digital-first fashion and lifestyle mid-market online brands being steered forward by Gen-Z and millennial shoppers, is ...
- Created on 12 September 2023
- 32. Myntra takes on Indian fashion e-com market with 'Fwd' launc
- (Start-Up)
- 03 May 2023, Mumbai Myntra, one of India's leading fashion e-commerce platforms, has recently launched a new feature called 'Fwd' aimed at providing an immersive fashion experience for its Gen-Z customers. ...
- Created on 03 May 2023
- 33. Indian retail industry-Perspective
- (Article)
- ... the Gen-Z, tech-savvy, and millennial consumer-driven markets, retailers are flooding the market in droves with investments in cutting-edge technology. According to a Forbes report, global investments ...
- Created on 02 May 2023
- 34. The Quick Commerce: Fast Fashion Gets Faster
- (Article)
- ... expected to grow 15 times by 2025, reaching a market size of close to $5.5 billion. Millennials and Gen-Z consumers from mid to high-income households in metro and tier-1 cities are generating most of ...
- Created on 26 April 2023
- 35. Nykaa Fashion introduces streetwear label
- (Start-Up)
- 09 February 2023, Mumbai Nykaa Fashion is offering consumers a new Gen-Z-focused label called Mixt. Mixt offers streetwear-inspired modern apparel options such as bodysuits, corsets, jumpsuits, jackets, ...
- Created on 09 February 2023
- 36. Kartik Aryan represents Superdry
- (Brands-To-Retail)
- ... of a younger demographic within the Gen-Z community. The new collection featuring the actor as the face of the brand offers an array of Superdry signature styles, including biker and puffer jackets, ...
- Created on 03 December 2022
- 37. Reliance opens Centro in Mumbai
- (Retail)
- ... market is driven by a higher propensity to shop online owing to increased internet penetration as well as a large millennial and gen-Z population with aspirations and growing disposable incomes. Reliance ...
- Created on 05 November 2022
- 38. Ananya Pandey campaigns for Only
- (Brands-To-Retail)
- ... by Only. The video integrates fashion with technology in a unique manner in order to appeal to a whole new generation of fashion-conscious Gen-Zers. Only specialises in denim and women’s casual wear. ...
- Created on 08 October 2022
- 39. Reliance Retail’s fast fashion format, Azorte launched
- (Retail)
- ... home, beauty, and more. The mid-premium fashion segment is one of the fastest growing consumer segments as millennials and Gen-Z are increasingly demanding the latest in international and contemporary ...
- Created on 01 October 2022
- 40. Reliance Retail launches Centro, a new version of Central
- (Retail)
- ... millennial and gen-Z population with aspirations and growing disposable incomes. Reliance Retail is also inclined towards a multi-brand beauty retail concept for more mass-market brands. Earlier this ...
- Created on 28 September 2022
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