01 December 2025, Mumbai
Ethnix by Raymond and Shaadi.com have partnered to launch one of the most talked-about outdoor campaigns of the year. Conceptualized and executed by MOMS Outdoor, the campaign features a visually striking billboard innovation designed to capture consumer attention.
The centerpiece is a dramatic 40x20 ft billboard designed to creatively symbolize the idea of ‘tying the knot’ between the two brands. The installation is engineered to look like two distinct pieces uniting in the center, visually representing the core idea of connection and marriage. This compelling storytelling, combined with the high-visibility placement, has already set a new standard for collaborative brand experiences in the outdoor advertising space.
Vipul Mathur, Chief Business Officer, Ethnix by Raymond, The campaign, says, a collaboration with Shaadi.com allows the brand to showcase heritage in a fresh, innovative way - engaging today’s youth through a vibrant outdoor experience that celebrates modern relationships with Ethnix by Raymond’s signature elegance through ready-to-wear men’s ethnic wear.
Priyanka Biswas, Associate Manager – Strategy & Creative, Shaadi.com, emphasizes, Ethnix by Raymond brings a sense of timeless style, and the story of meaningful relationships. Putting these two worlds together on one outdoor canvas felt honest and instinctive. This isn't just a creative installation for the brand; it’s a moment that brings together culture, craft, and connection in a way that feels real and memorable.
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH, highlights, this collaboration is a reminder that smart creativity isn’t about speaking the loudest, it’s about knowing who to speak with. The campaign reinforces the truth that outdoor advertising remains a powerful space for ideas that demand visibility.
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