Monte Carlo strengthens Rajasthan retail network with flagship relocation in Beawar
02 February 2026, Mumbai
Monte Carlo Fashions Limited has announced a strategic shift in its Rajasthan operations with the unveiling of a high-spec flagship store in Beawar. The move, part of a broader ‘Tier-II offensive,’ upgrades the brand’s local presence to a ‘5-star’ service standard, reflecting the increasing consumer appetite for premium branded apparel in newly formed district capitals. This relocation is timed to capitalize on a robust recovery in high-street demand, following a quarter where the company’s net profit increased by 10.6 per cent Y-o-Y to reach Rs 107 crore.
Operational precision and high-velocity expansion
The Beawar launch signals a departure from traditional mass-market retail, focusing instead on ‘elevated destinations’ that offer the brand’s complete all-season portfolio. This strategy is yielding clinical results; Monte Carlo reported an 11 per cent revenue jump in Q3 FY26, hitting Rs 608 crore, driven by a significant turnaround in its non-seasonal categories like denim and athleisure. To maintain this trajectory, the company has ramped up its retail footprint, surpassing its FY25 target of 50 new outlets to reach a total network of over 471 Exclusive Brand Outlets (EBOs).
Scaling the premium all-season blueprint
By transitioning physical stores into high-experience hubs, Monte Carlo is mitigating the seasonal risks traditionally associated with its winter-wear dominance.
The brand is currently achieving an EBITDA margin of 27.24 per cent, supported by a vertically integrated manufacturing model that eliminates supply chain friction. Our relocation strategy in regional hubs like Beawar is built on meeting the 'KAZO-equivalent' demand for premium, high-quality fashion in emerging markets, noted a regional operations lead.
With plans to add 40 to 45 new outlets in FY27, the company is effectively capturing the rising discretionary spend in Bharat's $2.5 billion organized retail corridors.
Launched in 1984 by Oswal Woollen Mills, Monte Carlo is India’s first organized lifestyle brand, dominating the winter-wear segment with a 50 per cent market share.
Operating 471+ stores, the public-listed entity is aggressively scaling its cotton and athleisure lines to achieve a Rs 1,500 crore revenue milestone by 2027.
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