06 October 2025, Mumbai
Founded in 2019 by Ritika Mehra and Vishal Mehra, Gurugram-based casualwear brand Stylox Fashion plans to double its current network of 50 stores across North India in the next five years. The company will adopt a franchise-first model for its expansion.
By FY’30 Stylox aims to reach 500 stores by opening 100 new locations annually. This aggressive expansion strategy is focuses on tapping into Tier II, III cities, where the demand for value-driven fashion is seeing strong growth.
More than just sales, this strategy aims to empower local retailers, create community engagement and strengthen the brand’s omnichannel presence, say the founders.
On the financial front, Stylox is targeting a significant increase in its income. The company generated Rs 11 crore ($1.23 million) in sales in the last fiscal year and hopes to double this to Rs 22 crore ($2.47 million) by FY '26. This momentum builds on the company’s track record of nearly doubling its revenue over the last three years.
Looking ahead, Stylox is actively exploring international markets, supported by its in-house manufacturing capabilities and a scalable supply chain. The founders believe, this positions them well to serve global markets, particularly as Indian apparel brands gain prominence worldwide.