05 January 2025, Mumbai
Value fashion major V-Mart Retail reported a 10 per cent Y-o-Y revenue increase to Rs 1,126 crore during Q3, FY25 ending December 31, 2025.
While the core V-Mart format saw flat same-store sales growth (SSSG), this metric was heavily distorted by the earlier timing of the Durga Puja festival, which pulled significant demand into the preceding quarter.
When normalized across the September and December periods, the retailer achieved a robust 15 per cent revenue growth and 5 per cent SSSG.
The underlying demand momentum remains healthy once seasonal anomalies are smoothed out, noted a retail analyst monitoring the sector.
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Aggressive footprint expansion in emerging hubs
Despite a cautious consumer environment in some regions, V-Mart continues its aggressive physical expansion, opening 23 new stores during the quarter.
The company’s strategy remains firmly rooted in ‘Bharat,’ with new locations concentrated in Uttar Pradesh, Gujarat, and Bihar.
This brings the total operating portfolio to 554 stores as of late 2025.
This expansion is essential as the organized value retail segment is projected to deliver an 18 per cent CAGR through 2028, fueled by rising disposable incomes and a decisive shift from unorganized local markets to structured retail environments.
Competitive dynamics and portfolio diversification
Acquired from Arvind Fashions, V-Mart’s ‘Unlimited’ format outperformed the core brand this quarter with 2 per cent SSSG, signaling a successful turnaround of the southern regional portfolio.
However, competition is intensifying as rivals like V2 Retail reported 57 per cent revenue surges in similar windows.
To maintain its edge, V-Mart is deepening its private label penetration and integrating its digital arm, LimeRoad, to offer an omnichannel experience.
This strategy aims to capture the growing ‘aspirational’ spend of Gen Z and young families who now constitute nearly 70 per cent of the value fashion customer base.
V-Mart is a prominent value fashion omni-retailer specializing in affordable apparel, footwear, and home essentials for Tier-II, III, and IV cities.
Following its 2021 acquisition of the Unlimited chain, the company has strengthened its presence in South India.
With a long-term goal of 18% revenue CAGR, V-Mart focuses on private labels to drive margins while leveraging advanced analytics to optimize its 550+ store network.
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