November 2025, Mumbai
Sustainable fashion-tech brand Virgio announced it would mark its second anniversary with the organization of the 'Eco-nic Fair '25' Anti-Sale.
Running from November 7-9, 2025, the eve t will entirely eliminate all mark-ups and margins, selling every garment at its exact cost to manufacture, resulting in savings of up to 70 per cent off across all categories. Positioned as a direct ‘thank you’ to its community for supporting its mission, this three-day event demonstrates an unparalleled commitment to fair pricing and conscious commerce. Building on its existing commitment to publish a cost breakdown for every product, the Eco-nic Fair '25 initiative means the brand will shoulder the cost of commerce, allowing customers to pay only the manufacturing price.
Amar Nagaram, Co-founder states, over the past two years, Virgio has proved that sustainable fashion can be both scalable and trend-forward. The brand’s achievements included the successful debut of the curvy sub-brand Beyond the Curve (BTC), co-created with actor Anjali Anand, as well as significant global expansion and new physical stores across five Indian cities.
Expanding beyond clothing, Virgio also launched Amodira, a distinct fragrance line inspired by Indian culture. Most notably, Virgio served as the Sustainable Fashion Partner for IIFA 2025, where it focused the IIFA Green Carpet event on eco-friendly craftsmanship and successfully elevated the conversation that glamour and environmental responsibility can go hand in hand. As it steps into its third year, Virgio remains grounded in its defining principles: fashion with integrity, inclusivity by design, and transparency at every step, confirming that its anniversary is not just a celebration of the past but a reaffirmation of a future where style and substance walk together.
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