Ace Turtle to open multiple Lee & Wrangler stores by March 2023

21 June 2022, Mumbai:

Asia’s leading omni-channel platform for enterprise brands Ace Turtle will open 100 more omnichannel-enabled Lee & Wrangler stores by March 2023. The Bengaluru-based company will invest heavily and has already hired senior leaders to drive the expansion.

Ace Turtle launched the Licensed Brands vertical in 2021 by acquiring long-term licenses of iconic denim brands Lee & Wrangler from Kontor Brands for India and select South Asian markets.

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It has an end-to-end offering comprising design, local sourcing, and retailing for consumer brands in India. Within a short span of time, Ace Turtle has leveraged the strengths of its omnichannel technology platform to transform the businesses of both Lee & Wrangler in India.

Founded in 2014, Ace Turtle is the market leader in India in the omnichannel technology space for enterprise brands.

It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional brands and retailers. Ace Turtle has two business verticals - 1. SaaS and 2. Licensed Brands. Ace Turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data.

Rubicon is used by large global brands as a SaaS platform and is also leveraged by Ace Turtle for its licensed brands' portfolio.

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