08 September 2025, Mumbai
Currently undergoing a major transformation, Pune’s Amanora Mall has enhanced its retail offerings with by adding several new flagship brands from Aditya Birla Fashion & Retail (ABFRL). Located on the ground floor of the mall's East Block, the new brands include leading names like Van Heusen, Allen Solly, Louis Philippe, Reebok, and Peter England, significantly boosting the mall's lifestyle and fashion options.
These new stores offer a wide range of fashion, from workwear and casualwear to athleisure and contemporary styles, designed to meet the diverse tastes of Pune’s shoppers. Each of these new brands enhances the mall’s retail mix, bringing fresh energy and setting higher benchmarks for fashion and lifestyle in the city, says Surjit Singh Rajpurohit, CEO, Amanora Mall.
The addition of ABFRL’s flagship labels to Amanora Mall highlights the increasing demand for high-quality, curated fashion in Pune. Van Heusen, Allen Solly, and Louis Philippe bring their strong legacies in premium workwear and formal attire, while Reebok strengthens the mall’s athleisure and sportswear categories. Known for its stylish yet affordable appeal, Peter England expands the options for everyday wear.
By adding these major brands, Amanora Mall is not only improving its tenant lineup but also solidifying its reputation as a premier destination for fashion-conscious shoppers. This expansion is part of the mall’s broader strategy to offer a mix of international experiences and popular local brands, making it a top lifestyle hub in the city.
