Anamika Khanna, Rahul Mishra partner Saks to launch labels in the US market
To retail their labels exclusively in the United States, internationally acclaimed Indian designers Anamika Khanna and Rahul Mishra have teamed up the American luxury retailer Saks.
These partnerships make the latest collections from Khanna’s AK|OK and Mishra’s AFEW labels available on Saks website and select Saks Fifth Avenue stores in the US.
Tracy Margolies, Chief Merchandising Officer, Saks, says, by partnering with Mishra and Khanna, Saks is able to offer a refreshing take on timeless, everyday dressing. The collaboration also celebrates Indian heritage and artistry through the launch of these brands brands on the Saks website.
Khanna adds, having a presence at Saks provides the label with an opportunity to reach a wider, more diverse audience and further inspire shoppers with the free spirit that embodies AK|OK. The luxury retailer hosted a launch event in New York City with both designers unveiling their women’s ready-to-wear collection. Talking about the collaboration, Mishra says, the label AFEW Rahul Mishra at Saks embodies a vision of effortless, easy-to-wear luxury tailored to the modern woman’s wardrobe.
